Choosing SPG and SPB exhibition services starts with the work that needs to happen at your booth. Staff supporting product sampling need different preparation from those welcoming business prospects or scheduling demonstrations. A concrete brief helps the agency understand your needs and gives the whole team a shared set of instructions.

1. Define the booth's purpose before choosing staff

Write down the outcome you want from visitor interactions: introducing a new product, explaining how it works, distributing samples, recording prospects, or directing visitors to sales. Set priorities so promotional staff do not receive every task at once without a clear order.

For example, a consumer product booth may need a short explanation and an organized sampling process. An industrial machinery booth may need initial questions screened and visitors connected to technical staff. Both use promotional personnel, but their briefing materials and criteria for selecting suitable staff differ.

2. Assess communication skills and suitability for the assignment

When choosing an event staffing agency, describe your visitors, required languages, brand communication style, and the tasks staff must perform. Ask about relevant experience and discuss how staff will be briefed. Portfolio photos show presentation, but cannot establish someone's ability to explain a product.

Discuss practical situations: greeting someone who is browsing, answering a question outside the briefing material, and deciding when to hand a conversation to sales. For technical products, define the limits of the explanation so staff do not promise features or benefits the brand has not confirmed.

3. Calculate staffing needs from activity points

Do not base headcount solely on booth size. Map entrances, sampling counters, displays, demonstration areas, and meeting spaces. Check which activities run simultaneously, when traffic peaks, and how breaks will be covered. Even a small booth with scheduled demonstrations may need clearly separated roles.

For example, one person may greet visitors while another supports demonstrations. If both are occupied, decide who records meeting requests or manages the queue. This is a planning example; final numbers depend on the schedule, activity levels, and agreed responsibilities.

4. Prepare product knowledge that staff can use on site

Create a concise reference covering product names, approved benefits, instructions, current promotions, and common questions. Include an opening sentence and an escalation route for special pricing, stock, specifications, or negotiations. Use official brand materials as the reference.

Run a short rehearsal before the booth opens. Check product name pronunciation, demonstration steps, and how visitors are introduced to sales. If an offer changes during the exhibition, communicate updates through one responsible person so every staff member gives consistent information.

5. Organize lead handling and coordination with sales

Explain when an interaction needs follow-up. Is the visitor requesting a catalogue, trying the product, or asking for a quotation? Record relevant needs using tools approved by the organizer. Request only necessary information and explain its purpose to visitors according to the brand's instructions.

For exhibitions running over several days, hold a short review of recurring questions, demonstration problems, and additional materials needed. Discuss shift handovers as well. These notes can improve the next working period without suddenly changing targets or responsibilities.

6. Checklist before booking event promotional staff

Send a sufficiently detailed brief so quotations can be compared against the same tasks. For events in Jakarta, Depok, or elsewhere, identify the venue and entry arrangements clearly. Availability and readiness must be confirmed for the actual event location and date.

Must SPG and SPB staff sell directly? It depends on the brief. Product explanations, sampling, prospect collection, and transactions are different responsibilities. Agree in advance whether staff support transactions or direct purchases to your sales team.

  • Event name, date, venue, arrival time, and working hours.
  • Booth objectives, visitor profile, responsibilities, and headcount.
  • Product materials, dress code, required languages, and equipment.
  • On-site contact, break coverage, reporting arrangements, and budget range.

Share your event date, venue, staffing needs, and scope with Lumi Agency.

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